Guinness marketing executives lose their minds?Mikey 7 comments
The decision makers at Guinness have gone made. Here is a quote from their web site regarding the new Guinness can design.
"We decided to ask the best whizzes in graphic design to think of a fresh modern look for GUINNESS beer, something more 2007 than 1759."
No that isn't a typo. It says "something more 2007 than 1759", not "something more 1980 than 1759". Just look at this:
Among other design related roles I do corporate identity and branding for a living, and I have to say if anyone in my design team came back to me with the proof above I would be urging them to seek a new career.
I honestly can not fathom how anyone could get away with it. If you are thinking those offensive shades of pink and yellow remind you of another recent design debacle, you are not alone. Remember this?
I can only guess this must be a joke. I am seriously starting to believe that now. If anyone has proof to this affect please post a comment below. You know what? I am calling it. It has to be. Those sneaky bastards.