Trent Reznor making money giving away new album

Mikey 4 comments
Trent Reznor making money giving away new album

Another recording artist recently jumped on the 'doing it my way' bandwagon in the same manner as Radiohead did last last year with their 'In Rainbows' album.

Last week Trent Reznor (Nine Inch Nails) released 'Ghosts I-IV' in multiple pricing flavours and in the space of a single week has earned $US750,000, of which not a single cent goes to any record label.

The price structure for 'Ghosts 1-IV' goes like this:

  • Ghosts 1 (a nine track album): $0 for digital download
  • Ghosts 1, 2 3 and 4: $5 for digital download
  • Ghosts 1, 2 3 and 4: $10 for digital download and physical CD
  • Ghosts 1, 2 3 and 4: $75 and $300 for deluxe versions which includes a DVD of the multi track audio files from the project, Blueray disc, videos, packaging etc.

One downside to the digital download effort is the sheer number of people trying to obtain the album. I made 4 attempts on the weekend. But Reznor and Co have responded to this and have made torrents of the files available on Piratebay.

It's freaking fantastic to see artists starting to embrace the technology and have it pay off for them. Grab the torrents here.

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Jim- Just a Guy

Thursday 6th March 2008 | 11:50 AM

That is awesome. I knew he hated the labels and he found the perfect way to stick it to them.

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Thursday 6th March 2008 | 04:35 PM

Yeah it's good to see it paying off, however you'd have to argue this only works once you're already established??

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Thursday 6th March 2008 | 05:19 PM response to this comment by Rodney. Thats my understating as well. A friend of Reznors tried this a while back and failed miserably because he was literally unknown.

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Thursday 6th March 2008 | 09:28 PM

I <3 NiN. Nice blog U have here.

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