Can Tom Cruise get his cool back?Mikey 14 comments
A friend and I were only talking about this last week: Why hasn't Tom Cruise gone into damage control mode yet? His Scientology shenanigans certainly warrant it. Either this is just a coincidence, or Scientology's biggest pimp has indeed started a campaign aimed it reclaiming some of the coolness factor that he used to be associated with.
Browsing around a few of my favourite sites today I noticed a recurring theme on some of them - the presence of this advert:
I will be first to admit: I used to like Tom Cruise. I never considered him a particularly fantastic actor but I immensely enjoyed some of the movies he has been in. Like any other actor he has also starred in some atrocities (many in fact), the most horrific that comes to mind is Mission Impossible 2. And like many other male actors who were at the height of their careers during the eighties, he starred in at least one homo-erotic fantasy, in his case it was Top Gun.
I will also be first to admit that Tom Cruise lost a lot of his cool because of the whole Scientology association. I mean let's face it - these days he's a fruit loop. Reluctantly hitting the advert I was directed to the official Tom Cruise site and a smile came across my face, and if I didn't know any better I would have guessed what I heard was tailor designed for my personal tastes.
The first two sound tracks that play are ones that I absolutely love. Both these tunes (among others) have on many occasions been my sources of inspiration as an artist. The first is called "", made famous in the movie Risky Business and performed by a band called Tangerine Dream, who along with a handful of other electronic musicians ahead of their time inspired me to get into music composition. That particular tune was the one that set my wheels in motion.
The second tune most people will recognise as (or 2010), "Also Sprach Zarathustra" which was composed and performed by Richard Strauss in 1896, and as mentioned I have found to be an awe inspiring tune.
The point I am making is that for me, Cruise is suddenly associated with things I think are cool. It seemed like the people in charge over at 'Cruise Marketing' had done their job, and listening to those two wonderful tunes playing over top of some of the memorable scenes of Cruise's movies I suddenly remembered why the man was cool in the first place.
That said, it's going to take more than an internet marketing campaign and cool web site to win me back. I reckon if he could keep his religious beliefs out of everyone's face he might just regain the coolness points he lost, and so desperately needs.