closes online store

Mikey 2 comments closes online store

Back in February of 2007 I wrote a piece titled '7 reasons could fail' where I demonstrated why I think the popular file server platform wouldn't work as a commercial pay-per-download product.

 While I'm certain my scepticism didn't jinx the project, news is in from TorrentFreak that Bram Cohen and Co have closed the online store and returned to a search portal. Said the VO of Product Management:

After a great deal of soul searching we decided to close down the Torrent Entertainment Network content store.

Unfortunatly for they were never able to turn a profit, and even with millions of potential users out there some say one of the reasons may be due to forcing DRM on the downloaded videos.

At least the world has learned something, and that is people don't like to pay for what they can get for free. But of the ones who are happy to pay, adding a restrictive DRM package into the mix isn't going to keep them around for long.

If a project on this scale is ever attempted again at the very least will serve as a lesson on what not to do.

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Jake Farr-Wharton

Wednesday 10th December 2008 | 08:25 AM

I am personally surprised that they ever thought that people capable of file sharing via p2p would bother paying and subscribing to something they can get for free.



Wednesday 10th December 2008 | 12:29 PM
235 total kudos response to this comment by Jake Farr-Wharton. I think the premise they were hoping for was that given the choice to do good or bad, people will choose to do good. Funny hey? :-)

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