Guinness marketing executives lose their minds?
Mikey 7 comments
The decision makers at Guinness have gone made. Here is a quote from their web site regarding the new Guinness can design.
"We decided to ask the best whizzes in graphic design to think of a fresh modern look for GUINNESS beer, something more 2007 than 1759."
No that isn't a typo. It says "something more 2007 than 1759", not "something more 1980 than 1759". Just look at this:
Among other design related roles I do corporate identity and branding for a living, and I have to say if anyone in my design team came back to me with the proof above I would be urging them to seek a new career.
I honestly can not fathom how anyone could get away with it. If you are thinking those offensive shades of pink and yellow remind you of another recent design debacle, you are not alone. Remember this?
I can only guess this must be a joke. I am seriously starting to believe that now. If anyone has proof to this affect please post a comment below. You know what? I am calling it. It has to be. Those sneaky bastards.
andrew
Saturday 24th November 2007 | 07:45 PMonly time will tell if their sales drop, but surely if it is doing ok why change?
Muzza
Saturday 24th November 2007 | 10:00 PMThis can't be true! I'd almost stop drinking Guinness and that is saying something!
Joe Marco
Saturday 24th November 2007 | 10:29 PMSeriously, a boycott might be necessary.
Well it was either a clever viral hoax or a legitimate failed rebrand. From the Guinness web site at www.guinness.com/gb_en/newpacks/
"When we commissioned a fresh modern look for GUINNESS, we weren't expecting this much colour to be injected into our beloved black and white brand. Having seen the designs, we're sure you'll agree that, in this case, good things don't always come to those who wait.
So, we've realised our mistake and decided to stay true to our great GUINNESS heritage. You can rest assured too that the GUINNESS® taste hasn't changed one drop."
Rodney
Sunday 25th November 2007 | 03:42 PMSo it was a failed rebrand. Some company probably made a few hundred k out if it, as well...
Joe Marco
Saturday 24th November 2007 | 11:01 AMIt looks like a flippin' energy drink!!! this is truly a case of the ol' saying, "if it aint broke, don't fix it."