Microsoft, tired of being reduced to an old fuddy duddy cliche thanks to Apple's cute and clever advertising campaigns, has enlisted the help of one time pop culture icon Jerry Seinfeld.

While the details are sparse at the moment, except for Seinfeld said to be taking home a cool $10 million from the $300 million campaign, nothing says 'young and hip' more than an aging actor from a sitcom that was retired in the 90's. Not that there's anything wrong with that.

That said, I liked his show very much and am interested to see what he brings along.