Back in February of 2007 I wrote a piece titled '7 reasons Bittorrent.com could fail' where I demonstrated why I think the popular file server platform wouldn't work as a commercial pay-per-download product.

 While I'm certain my scepticism didn't jinx the project, news is in from TorrentFreak that Bram Cohen and Co have closed the online store and returned to a search portal. Said the VO of Product Management:

After a great deal of soul searching we decided to close down the Torrent Entertainment Network content store.

Unfortunatly for Bittorrent.com they were never able to turn a profit, and even with millions of potential users out there some say one of the reasons may be due to forcing DRM on the downloaded videos.

At least the world has learned something, and that is people don't like to pay for what they can get for free. But of the ones who are happy to pay, adding a restrictive DRM package into the mix isn't going to keep them around for long.

If a project on this scale is ever attempted again at the very least Bittorrent.com will serve as a lesson on what not to do.