Apparently there is a need for yet another social media platform, and this time it's Google doing the pimping in an attempt to increase the signal within the noise.

Googles offering simply called is rather ambitious in that it seems to integrate features from some of the biggest players in the market right now, including but not limited to Twitter and Flickr. Feature-wise here is the official pitch:

No setup needed
Automatically follow the people you email and chat with the most in Gmail.

Share publicly or privately
Publish your ideas to the world or just to your closest friends.

Inbox integration
Comments get sent right to your inbox so it's easy to keep the conversation going.

Photo friendly
See thumbnails with each post, and browse full-screen photos from popular sites.

Connect sites you already use
Import your stuff from Twitter, Picasa, Flickr, and Google Reader.

See updates in real time
New posts and comments pop in as they happen. No refresh required.

Just the good stuff
Buzz recommends interesting posts and weeds out ones you're likely to skip.

It sounds good on paper, but they failed to win me over with Wave and miserably failed with their previous social networking platform ironically named 'Lively'.

Buzz is slowly being rolled out to those with a gmail account (isn't that everyone?), so you should eventually have access soon depending on your geographic location. Right now here in Perth Western Australia I'm not seeing it.

But as it is a Google offering I am somewhat obligated by nerds honour to check it out before passing judgement. On the surface though, it looks pretty good.