Steve Jobs: iPrickMikey 21 comments
Steve Jobs has been known to fire off some seemingly thoughtless email responses in his time, but none come as close to showing him as a colossal prick more than this one.
When 22 year old journalism student Chelsea Kate Isaacs queried Apple's big cheese on why their PR department consistently ignored her inquiries, the back and forth between them ended with a show stopper.
Chelsea Kate Isaacs: "Mr. Jobs, I humbly ask why Apple is so wonderfully attentive to the needs of students, whether it be with the latest, greatest invention or the company's helpful customer service line, and yet, ironically, the Media Relations Department fails to answer any of my questions which are, as I have repeatedly told them, essential to my academic performance."
Steve Jobs: Our goals do not include helping you get a good grade. Sorry
Chelsea Kate Isaacs: I never said that your goal should be to "help me get a good grade." Rather, I politely asked why your media relations team does not respond to emails, which consequently, decreases my chances of getting a good grade. But, forget about my individual situation; what about common courtesy, in general —- if you get a message from a client or customer, as an employee, isn't it your job to return the call? That's what I always thought. But I guess that's not one of your goals.
Steve Jobs: Nope. We have over 300 million users and we can't respond to their requests unless they involve a problem of some kind. Sorry.
Chelsea Kate Isaacs: You're absolutely right, and I do meet your criteria for being a customer who deserves a response:
1. I AM one of your 300 million users.
2. I DO have a problem; I need answers that only Apple Media Relations can answer.
Now, can they kindly respond to my request (my polite and friendly voice can be heard in the first 5 or 10 messages in their inbox). Please, I am on deadline.
Steve Jobs: Please leave us alone.
Wow. Way to treat your customers there Steve. I think if you're going to engage in an email conversation with random customers, you owe it to them to at least be polite.
A simple "Sorry about that, I can't guess why you've not had any response from our PR department. Maybe the people at your university can comment on why the decision was made to buy iPads for students, as we only make the product, we don't decide where it goes. Thanks for your message all the same." might have been the better approach.
Regardless of what her enquiry was about, it would have wasted no more than a minute of Job's time to provide a respectful reply, and he wouldn't come away from it looking like a douche-bag.